If you’re on the hunt for the best Italian haircare brands, you’ve come to the right place.
Italy’s reputation for excellence in the beauty and fashion industry extends to the field of haircare, where numerous remarkable Italian brands have made their mark. Among the vast array of options, there are 10 standout brands that exemplify the country’s commitment to quality and innovation in haircare.
Taking care of your hair is essential for maintaining its vitality, appearance, and manageability. It not only promotes a healthy scalp but also helps prevent damage, allowing you to confidently express your personal style.
Maintaining good hygiene and adopting proper haircare practices are crucial for managing various conditions and diseases, ensuring the health of your scalp and hair. Using the right shampoo and clean water effectively removes dirt, oil, and unwanted buildup from your scalp. When we use hair products, they typically penetrate the scalp and hair shaft, aiming to strengthen hair follicles and stimulate growth.
Italian haircare brands are renowned for their use of high-quality ingredients in crafting their products. They cater to a range of hair types and concerns, delivering noticeable and long-lasting results. With these brands, you can enhance your haircare regimen with a touch of opulent Italian luxury.
10 Best Italian Hair Care Brands To Try Now
Without further ado, let’s explore our curated list of the best Italian haircare brands you should try now.
1. Brelil Professional
Brelil Professional is a leading Italian haircare brand, catering to the discerning needs of professional hairstylists who seek good results.
Through a harmonious blend of innovation and accessibility, the brand provides state-of-the-art hair products that place utmost importance on attaining stunning and nourished hair. They guarantee that their products prioritize user-friendliness and hair health, providing a radiant, nourished, and resilient outcome for each individual hair strand.
This hair cosmetics brand was established in 1973 in Lodi Vecchio near Milan. Brelil Professional is widely acknowledged for its exceptional proficiency and commitment to professionalism. It has attained worldwide acclaim by offering a remarkable range of high-quality hair products, catering to discerning customers across more than 40 countries.
2. Davines
Davines Group was established in 1983 by the Bollati Family in Parma, Italy. Initially, it operated as a research laboratory dedicated to crafting top-quality haircare products for respected cosmetic companies across the globe.
A decade later, Davines embarked on the creation of its own line of haircare products exclusively for salons, followed by the eatablishment of Comfort Zone skincare in 1996 which caters to spas.
Today, Davines boasts a global presence in over 90 countries and employing a diverse, multicultural team. Apart from its headquarters in Parma, the company has offices in New York, Paris, London, Deventer (Netherlands), Hong Kong, and Mexico City.
3. Nouvelle
Nouvelle presents a wide selection of Italian professional hair products, specifically designed to meet the needs of salons and hairdressers with great attention to detail.
Since its inception, Nouvelle has consistently led the way in providing innovative and outstanding professional hair products. It has established itself as a prominent supplier by ensuring that all its products are manufactured entirely in Italy.
Hair professionals prefer Nouvelle because of the superior quality of their products. With 40 years of experience in the industry, the brand has gained expertise in haircare, hair color, and hairstyling. Its presence extends across more than 80 countries worldwide, making Nouvelle a trusted choice globally.
4. Rossano Ferretti
Renowned as the Maestro of the hair industry, Rossano Ferretti introduces hair enthusiasts to an unparalleled world of haute-couture haircare, emphasizing relaxed elegance, timeless beauty, and the well-being of authentic, natural hair.
The original hair spa concept was established in a 15th-century mansion in Parma, and Rossano Ferretti products continue to be inspired by Italian elegance. Harnessing natural ingredients, these hair products redefine luxury natural haircare for the modern era.
Crafted in Italy by a team of skilled artisans, each formula undergoes meticulous testing and refinement by industry-leading hair artists. With up to 99% natural ingredients, Rossano Ferretti Parma products offer abundant benefits for the hair and scalp.
Combining global expertise with Italian heritage, Rossano Ferretti Parma remains a symbol of culture and beauty, offering an enchanting fusion of artisanal haircare and sophisticated luxury.
5. Phitofilos
Phitofilos, headquartered in Pomezia near Rome, specializes in phytocosmetics for hair, face, and body. This Italian brand is dedicated to providing high-quality, eco-friendly, and cruelty-free products that cater to both professional salons and environmentally conscious consumers.
As pioneers in the field of haircare, Phitofilos has accumulated over 40 years of expertise, making it a trusted name in natural hair products. Its formulations harness carefully selected raw materials and extensive knowledge of plant-based cosmetics. Their products are produced through stringent protocols and sustainable processes. They offer clear guidance and tailored advice on phytocosmetics usage, actively sharing their knowledge and advocating for green practices.
With its commitment to quality, transparency, and information, Phitofilos is definitely one of the best Italian haircare brands you should be using today.
6. Biofficina Toscana
Biofficina Toscana represents a collection of certified organic cosmetics that harmoniously blend innovation, artisanal expertise, the advancements of science, and the wonders of nature.
They pride themselves on offering eco-friendly organic cosmetics that are at the forefront of innovation, not only in terms of product types but also in formulation and the use of patented active ingredients. For instance, they use enzymatic bioliquefactions created with organic Tuscan ingredients, ensuring exceptional quality and effectiveness.
Their haircare products, in particular, are carefully crafted to cater to the diverse needs of different hair types, providing comprehensive and efficient solutions.
The company has a family-oriented atmosphere and is primarily led by women, fostering a collaborative and creative environment. They emphasize customization and take great care in every aspect of product development, from concept to formulation. They as well believe in transparency and seek to develop their brand while maintaining their core values.
7. Elgon
Elgon, an exceptional Italian haircare brand based in Milan, is dedicated to supporting creativity and passion through their professional and effective products. Their commitment to uniqueness and innovation is evident in their Made-in-Italy manufacturing, catering to customers worldwide.
Elgon’s mission is to enhance individuality and pursue beauty by prioritizing the quality of their formulas, utilizing premium raw materials and pure ingredients. They introduced new biotechnological active ingredients in 2021, creating purer products while adopting a sustainable production process.
The brand takes eco-friendly measures by using solar panels for power and choosing recycled and recyclable packaging. They also actively participate in initiatives promoting women’s empowerment and food security in Sierra Leone.
In addition to their 100% Made-in-Italy guarantee, Elgon maintains a short supply chain, overseeing all stages of product development. This approach allows them to offer a wide range of high-quality products, enabling everyone to express their unique beauty.
8. Vencare Italy
Vencare, founded by a team of healthcare professionals, aims to provide global consumers with effective and safe solutions that embody the excellence of Made in Italy. They offer a range of food supplements, probiotics, and cosmetics developed through rigorous research and development.
All Vencare products are manufactured in Italy, meeting stringent GMP standards and emphasizing the use of high-quality, non-toxic ingredients. The company’s commitment to quality and design reflects the renowned “Made in Italy” label, with innovation and creativity as their core strengths.
Vencare formulates their products with innovative and safe ingredients supported by scientific evidence and clinical studies. With a focus on efficacy and safety, they strive to enhance the care and well-being of their customers.
9. Medavita
Since 1963, Medavita has been a trailblazer in developing cosmetic formulas inspired by pharmaceutical research. Their products are enriched with natural active ingredients and undergo rigorous testing to ensure effectiveness and safety.
By combining botanical knowledge with modern scientific methods, Medavita’s laboratories explore the properties of medicinal plants and optimize their impact and bioavailability. They strive to integrate the wisdom of nature with scientific advancements.
Medavita is dedicated to promoting beauty that stems from health, providing strength, awareness, and well-being. Their products undergo thorough instrumental, dermatological, and sensory efficacy tests. Additionally, 85% of the active ingredients used in their products are sourced from natural origins.
10. MaterNatura
Francesca Canteri and her family have been producing organic cosmetics since 1989, focusing on the professional beauty sector. In 2014, they launched Maternatura, the first eco-bio brand specializing in hair products that provide a silicone-like silky effect without actually using silicones.
Based in Grezzana, Italy, Maternatura has expanded its presence to over 10 countries. The brand’s mission is to introduce innovative and certified eco-bio products that promote well-being through beauty rituals. Their products are made from natural ingredients, free from parabens, paraffin, mineral oils, GMOs, SLS, SLES, and DEA.
Environmental sustainability is a core value for Maternatura, demonstrated through their ethical practices in areas such as paper usage and packaging. So if you’re searching for the best Italian haircare brand that combines excellence, innovation, and a commitment to organic and eco-friendly products, Maternatura is a name to remember.
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