Italian makeup brands are among the most sought-after and well-known in the world. These companies have been role models for many women for many years, and their unique formulations and superior quality have helped them rise to the top of their fields.
Using makeup is an easy way to make someone feel pretty. It’s a tool – and a very powerful one. It can be used to enhance or conceal, to accentuate or hide. It can be used to make you look like you’ve been beaten down life and just want to crawl into bed or like you’ve been out partying all night and are ready for round two.
But it’s not just about looking pretty — it’s about feeling pretty. It’s about being able to express yourself through makeup in a way that speaks directly to your soul.
10 Best Italian Makeup Brands
Italy isn’t just about pizza, handbags, and shoes, but it’s also home to numerous excellent cosmetics companies. So here is a list some of the most favorite Italian makeup brands we have handpicked for you!
1. Collistar
This beauty company is among the top Italian makeup brands on this list and one of the oldest in Italy, so there is no doubt that many have considered this one a favorite.
Collistar is an Italian beauty company founded in Milan back in 1983, owned by the Bolton group. Its products are being sold in Italy and 45 other countries.
Collistar is a high-end brand that produces not only cosmetics but also makes skincare, haircare, perfume, and other things you might need to pamper your body.
Technology and science are the heart of the company’s success in the beauty industry. And their biggest strength lies in their reasonable price for high-quality products.
2. PuroBIO Cosmetics
Looking for Made in Italy vegan makeup brands? Look no further than PuroBIO Cosmetics.
The cosmetic company has grown rapidly in less than two years since its debut on the cosmetics market in April 2014.
Makeup line PuroBIO Cosmetics was born out of a need for cruelty-free, vegan, Italian-made alternatives to conventional cosmetics. The brand name itself reflects the company’s commitment to providing customers with the safest, most “pure” cosmetics possible without sacrificing quality.
Made only with oils and waxes containing plant and mineral pigments, these makeups are gentle enough for even the most sensitive skin types. They are free of silicones, petrolatum, parabens, preservatives, synthetic dyes, perfume, and gluten.
To comply with applicable laws, no animals were used in the testing of these products, and because of its all-natural composition and lack of synthetic ingredients, the product can be used safely during pregnancy.
3. Kiko Milano
Kiko Milano, an Italian cosmetics company, was founded in 1997 and sold its makeup and innovative facial and body care products to consumers through traditional retail channels.
Kiko Milano’s vision challenges conventional beauty standards by advocating a more open and inclusive concept of femininity. The company’s success is predicated on its cutting-edge retail approach, which provides customers with a vast selection of goods regularly updated with brand-new offerings and limited-edition collections.
As a brand, Kiko Milano is committed to the “Made in Italy” label as a benchmark for the global fashion, art, and design industries. Kiko Milano’s constant reinvention results from a collision between cutting-edge scientific research and up-to-date fashion trends, resulting in a line of highly effective and innovative cosmetics that can represent and enhance any beauty.
Kiko Milano has revolutionized the beauty industry with over 1200 on-trend products, affordable prices, and a shopping experience. Its makeup is widely considered among the best in Europe.
4. Nabla Cosmetics
Nabla is an independent Italian cosmetics company that was founded on the principle of being honest with its customers by breaking with industry norms and producing cutting-edge products that are both effective and safe.
Nabla’s formulas are always cutting-edge and packed with differentiating details, resulting in finished products that are always stylish, useful, and never boring.
The company believes that every person’s makeup should serve to highlight their unique qualities, allowing them to express their personal style and creativity without inhibition. There is always some profound thought hiding behind the mask of a makeup job.
5. PUPA Milano
PUPA is the epitome of originality, style, and Italian craftsmanship when it comes to cosmetics.
Micys Company S.p.A., founded in 1976, is the owner of the PUPA brand. It has a global reach, with exports to 70 countries. All the cosmetics are created and packed in Italy.
Its cosmetics have quickly become the standard-bearers for classy appearances and capture the spirit of how Italian women use cosmetics.
Makeup, skincare, toiletries, and beauty kits are just some of the many options available from PUPA Milano, all of which were created with Italian ingenuity. Makeup kits by this Italian cosmetics brand are among the most sought-after in the world, making them ideal presents for yourself or a loved one.
6. Wycon Cosmetics Milano
Wycon Cosmetics is an Italian makeup brand created in 2009 by Raffaella Pagano, a product manager with expertise in the world of makeup and body care, and Gianfranco Satta, an entrepreneur and important distributor in the women’s cosmetics sector.
When stacked up against competing brands, this one is a relative newcomer. However, Wycon Cosmetics has become well-known for its commitment to producing only Italian-made, cruelty-free products. Its mission to provide products that any kind of woman can use without breaking the bank is another factor contributing to the brand’s success.
It stands to reason that a higher price tag would accompany a higher quality product; however, Wycon ensures that every customer can find a suitable cosmetics and skincare line within their budget.
Moreover, careful consideration throughout the manufacturing process helps keep costs down by omitting the wasteful steps that add up to a higher final price without sacrificing quality.
7. Deborah Milano
Since 1962, Deborah Milano has been the group’s signature fashion makeup brand, representing Italy and the highest standards of craftsmanship around the world.
Deborah Milano caters to a wide variety of women thanks to the innovative designs, high-quality materials, and classic Italian flair showcased in their diverse product lines.
Each product designed by Deborah Milano is one-of-a-kind in both appearance and construction. Famous designers have worked together over the years to make the brand’s packaging instantly recognizable, crafting one-of-a-kind “objects to touch” and collect.
As an added bonus, the fashion vocation of the brand, “color to wear,” downplays the extraordinary sensitivity to color and the ability of trendsetters inherent in this Italian makeup brand’s DNA.
8. Mulac Cosmetics
The launch of Mulac Cosmetics by Italian YouTuber La Cindina in 2014 was a pivotal event for the country’s cosmetics industry because it marked the first time an Italian YouTuber had created a makeup brand.
Cindy, the brain behind the concept, is a beauty influencer-turned-entrepreneur whose online audience allowed her to develop a product range that met her needs as well as those of her fans. Thus, the brand has become popular among women of all ages and among the younger generation.
Given the high quality of their products and the low to moderate cost that they command, it is no surprise that Mulac Cosmetics has become one of Italy’s most well-known makeup lines on a global scale.
9. Diego dalla Palma
The Italian beauty and haircare brand Diego dalla Palma Milano has a rich history and a stellar reputation. The company’s many years in the industry have allowed it to develop a comprehensive beauty line that is respected for its expertise and effectiveness.
To help you look and feel your best, Diego dalla Palma Milano has developed a wide selection of cosmetics that have been rigorously tested in laboratories to ensure their superior quality. The products are a perfect reflection of the company’s guiding principle, which is to make every woman feel more confident and beautiful by allowing her to experiment with her individual style using high-quality cosmetics that are within reach of any budget.
Diego dalla Palma Milano’s core principles have always been the celebration of a woman’s individual grace and the pursuit of her beauty. Authentic beauty that doesn’t conform to societal norms.
The mission of Diego dalla Palma Milano has always been to empower women to embrace their unique sense of beauty by providing them with access to high-quality, innovative cosmetics at prices they can afford.
10. Espressoh
A cosmetics line motivated by coffee, but not just any coffee!
Essentials of high-performance makeup are presented with an Italian flair and supported by a group of people who all have the same outlook on what constitutes attractiveness.
Chiara Cascella, the company’s founder, started Espressoh in 2018. Chiara saw a huge void in the industry after working in the beauty market for high-end brands in both Milan and Paris. She also saw a strong manufacturing opportunity in her own country that many brands do not stand by.
Her experiences abroad sparked an idea for a specialized brand bearing the slogan “Made in Italy,” aimed at women like herself — independent, career-driven sirens.
Now that complicated makeup techniques are out the door, Chiara can’t wait to restore Italian simplicity to the world of high fashion!